COMMON THREAD / 12 WEEK HOODIE EXPERIMENT

12 WEEKS.
12 HOODIES.

One hoodie. One new experiment every Friday. Follow the process and get first access when selected pieces become available.

CURRENT WEEK 05 / WASH COMPARISON ONE NEW DESIGN / EVERY FRIDAY
WEEK 05 CURRENT EXPERIMENT

WEEK 05 / WASH COMPARISON

SAME WASH. DIFFERENT RESULTS.

Two hoodies went through comparable washing conditions and timing, but the finishes came out noticeably different. One stayed darker; the other ended up much lighter. This week I am putting them side by side to look at what changed — and which one I would actually wear.

THE EXPERIMENT

Two hoodies. Comparable washing conditions and timing. Noticeably different shades in the finished garments. This week is a side-by-side look at the results, the details and which finish works better in practice.

WATCH WEEK 05 ↗
PROJECT PROGRESS 05 / 12
WEEK 01
DISTRESS + WASH REVEALED WATCH ↗
WEEK 02
SAME WASH DIFFERENT PLACEMENT REVEALED WATCH ↗
WEEK 03
PIGMENT DYE REVEALED WATCH ↗
WEEK 04
PU APPLICATION REVEALED WATCH ↗
WEEK05
WASH COMPARISON REVEALED WATCH ↗
WEEK06
NEXT EXPERIMENTFRIDAY
WEEK07
LOCKEDCOMING SOON
WEEK08
LOCKEDCOMING SOON
WEEK09
LOCKEDCOMING SOON
WEEK10
LOCKEDCOMING SOON
WEEK11
LOCKEDCOMING SOON
WEEK12
LOCKEDCOMING SOON
PREVIOUS EXPERIMENTS WEEKS 01–04

WEEK 04 / REVEALED

PU APPLICATION / COTTON HOODIE

For Week 04, I tried a PU application on a cotton hoodie. It's a finish more commonly associated with faux leather, but on cotton it gives a completely different result: an uneven sheen over the soft fabric underneath. I wanted to see how far I could push the surface without turning the hoodie into something else.

WATCH WEEK 04 ↗

WEEK 03 / REVEALED

PIGMENT DYE

Same hoodie, different process. For Week 03 I used pigment dye to give the fabric a softer, dusty brown tone with natural highs and lows across the garment. The finish feels worn-in from day one and will continue to develop with wear and washing.

WATCH WEEK 03 ↗

WEEK 02 / REVEALED

VINTAGE WASH / DIFFERENT PLACEMENT

Same base hoodie, another vintage wash. This time I changed where the fading sits and how the washed areas are distributed across the garment.

WATCH WEEK 02 ↗

WEEK 01 / REVEALED

DISTRESS + VINTAGE WASH

The first hoodie starts with subtle distressing and a washed, worn-in finish. Nothing too aggressive — just enough to change the original black hoodie without losing the piece underneath.

WATCH WEEK 01 ↗